商务英语写作第二章.ppt

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商务英语写作第二章精要

* * * * * … * * * * * * * * * * * . * * * * * * * * * * * * * * * * * * Structure IEC Page26 IEC: (initials, enclosures and carbon copies block) 缩写名,附件及分送标志部分 Structure e.g. Enclosure: Sale Account Enc. (4) Enclosure (2): Packing list 装箱单 Commodity Inspection Certificate 商品检验证明书 Enclosure Page26 Structure IEC JAL: mme Encl: 2 Cc: Mr.J.Cooper Structure A postscript is an add-on to a letter that goes after the IEC. Postscript Pros and Cons Adding a postscript to a business letter is a way to highlight or reinforce an important point, or to add an additional detail. The logic is that you can highlight a final major selling point or benefit in your correspondence by adding it to a separate line. For example, you might say, P.S. Our solution is the only one recognized by XYZ Publication as a green solution in our industry. postscript Structure Postscript Pros and Cons An ineffective P.S. line projects the impression that you didnt organize your thoughts. If the postscript is a mere afterthought and not a compelling message, it makes more sense to work it into the body of the letter. Saying, P.S. In case you didnt know, we do offer components for the Z81 model, sounds like a disconnected add-on. postscript Page26 Exercises 1._________ 2.__________ 3.__________ 4.__________ 5._________ 6.__________ 7.__________ 8.__________ 9.__________ 10.__________ 11.__________ 12.__________ Style Block style Modified block style Simplified style Indented style 4 major business letter styles 齐头式 改良齐头式 简化式 缩进式 Page27 Style Style Mixed punctuation: a colon after the salutation and a comma after the complimentary close Open punctuation: no colon after the salutation and no comma after the complimentary close Punctuation Page31 Sender’s Address Stamp Receiver’s address Remarks Envelope addressing Page32 Envelope addressing Block form Page32 Over Trading Co. 153 Market Street London, E.C.3

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