宝洁步步高生意回顾-2010-Sab_Revised_(NXPowerL_ite).ppt

* * * * * * * * * * * * * * * * * * * * * * * * * ELA Bridge Associates Click to edit Master subtitle style Making BBG No.1 Prepared For:PG宝洁 Period : Jan-Jun 2009 ~ 2010 Business Review 生意回顾 Friday , 9th July 2010 Business Review生意回顾 Key Issues 主要问题 BuBuGao Expectation步步高期望 Key Factors Impacting Performance 业绩表现主要影响要素 Value Creation 价值创造 First Semester Scorecard Market Growth Overview第一季度计分卡 市场增长回顾 Business Review Key Issues BuBuGao Expectation Key Factors Impacting Performance Value Creation First Semester Scorecard Market Growth Overview Score Card Supplier : PG （宝洁） Sales target 约定销售 TBA Market share 　 TBA G.P% 毛利率 TBA other income% 其他收入率 TBA Inventory(day) 周转天数 GM ROII 库存投资回报率 Service level 到货率 90% Term of payment 付款方式 货到付款 Category 家用清洁 House Cleaning,个人清洁用品 personal cleaning ,皮肤护理用品 skin care product,口腔护理及卫生保健 dental care Products ,纸制品 Paper goods Partner PG （宝洁） Status TBA Key account Category manager 刘育红 Liu Yu Hong Sales By Provinces BBG –PG(宝洁) Period 2009-2010 步步高-宝洁销售增长对比（按省市） Overall BBG performance is better than PG in all cities 在所有城市 步步高整体增长 高于宝洁增长 Market Growth Overview (Hunan Market v BBG) Jan-Apr 2009 v 2010 步步高增长优于湖南市场增长 Hunan Market Growth% 湖南市场的增长 BBG Growth% 步步高的增长 Hunan Market Growth% source: Nielsen Jan-Apr 2010 湖南市场增长数据来源：尼尔森 2010年1-4月份数据报告 Overall BBG performed better than Hunan Market. However, opportunity in Skin care, Sanitary Napkin, Diapers. Market Growth Overview PG in Hunan and in BBG Jan-Apr 2009 v 2010 PG in Hunan Growth% 宝洁在湖南的增长 PG in BBG Growth% 宝洁在步步高的增长 PG in Hunan Market Growth% source: Nielsen Jan-Apr 2010 宝洁在湖南市场的增长数据来源：尼尔森 2010年1-4月份数据报告 Overall PG’s in BuBuGao was better than in Hunan. However, opportunity: in 宝洁在步步高整体增长 高于湖南市场增长， 但仍有提升空间 Skin care,护肤品 Sanitary Napkin 湿巾 Diapers 纸尿片 Business Review Key Issues BuBuGao Expectation Key Factors Impacting Performance Value Creation First Semester Scorecard Market Growth Overview Price Comparison GP% Projection价格对比毛利测算 Price Compariso