尼尔森中国消费者信心指数及消费趋势解读报告2013Q4.pptx

中国消费者信心指数及消费趋势解读报告2013年第四季度;2013年中国经济稳中有升，但与2012年相比经济增长呈放缓趋势 China’s economy grew steadily in 2013, but the growth rate slowed moderately compared with 2012;国内生产总值行业构成和占比年度变化 (百分比点) GDP Composition by Industry YOY Change (% point) ;大多数零售行业受整体经济增速趋缓影响均有不同幅度的增速下滑in 2013, most retail industries were impacted by the economy and showed slower growth ;10%;全国尼尔森快速消费品零售品类滚动年度增长率(柱形图顶部)和品类金额占比(% 柱形图底部)(2013年12月同比) Nielsen National FMCG Sales Value MAT Growth vs. Year Ago (Top of bars) Category Val Sales Importance % vs. Total FMCG Sales (%, Bottom of bars) (MAT Dec 2013) ;2013社会消费结构在一些品类发生显著变化： 高端消费降温，但与之相反，大众消费持续稳定增长 The consumption structure evolved in some categories in 2013: high-end consumption slowed while Mass consumption rose ;尼尔森监测的白酒零售数据亦显示相同的转型趋势，大众消费的销售比重上升 the Nielsen Retail Index showed a similar trend in Chinese spirit : mass wine increased YOY share importance;消费者信心指数 Consumer Confidence Index;消费者信心指数 Consumer Confidence Index;消费者信心指数 Consumer Confidence Index;消费者信心指数构成要素 Components of CCI (% Top 2 Boxes);16-60周岁劳动人口数(百万)及占总人口比重 Labor Population (Age: 16-60) (Million);2013年中国社会消费品零售总额对比去年同期增长率 (红线为月度，蓝色圆圈内为滚动年度全年）％ 2013 China Retail Sales Growth vs. YA (Red Line : Monthly, Blue Circle: MAT FY)％ ;Steady growth of average income;2013中国城乡个人可支配收入累计同比增长(扣除物价上涨因素)% 2013 Disposable Income Growth (Excluding Price Inflation Factors) %;消费者未来12个月总体物价水平预期 % Overall Price Prospect;圣诞节 Christmas;中国消费者消费信心和意愿的高涨，预示2014将成为大众消费的一年 THE RISE OF consumer confidence and WILLINGNESS TO SPEND indicates 2014 is becoming the year of mass consumption!;;二，三线城市消费者信心指数构成 Components of Consumer Confidence in Tier 2 3 Cities (% Top 2 Boxes);;;;新一线的重要性毋庸置疑，对有些品类来说，发展潜力尤其巨大Emerging Tier 1 cities are increasingly important for certain categories ;一线 Tier 1;;选取一些典型的潜力巨大的“新一线城市”作为范例 A case study of three potential “emerging tier 1” Cities;数据来源：中国消费者信心调查 Source: China Consumer Confidence Survey;消费者关注健康的比例 Consumers claim H