新编剑桥BEC中级第四单元课件 4-advertising.ppt

Advertising is an important part of marketing . Very few companies are able to sell a product without advertising. It is possible but very unlikely. Advertising is an important means for business. It aims to make people aware of a product or service and favorably incline towards it. A manufacturer can amplify the demand of a product by advertising widely. It can build the consumer’s brand preference and loyalty, thus increasing the value of the product. Advertising is helpful to build the brand, increase the value of its goodwill and win the confidence of consumer. Background Information Electronic screen Leaflet (handout) advertising  Internet advertising Notes In1997，Amazon introduced the concept of affiliate marketing(联属网络营销) ，and then promoted this network marketing model in a large scale. At that time , Amazon didn’t enjoy a high reputation, which was only selling books through the net. It is obvious that books can cover a variety of goods. There are also various websites promoting these goods. Then, Amazon made a bold and wise decision:“why not change these websites into our partners? When the users of these websites buy our books through links ,we will pay a part of commission to these websites without a penny of advertising！” That is famous affiliate program of Amazon, which is also called the associate or referrer programs. Word of mouth Mailshot: a letter advertising something You can use the following useful expressions : 1. The advertisement is used to promote…这广告是促销… 2. The target customers of the advertisement are …这广告的目标客户是…. 3.it is obvious that …很显然… creative ideas 有创意的想法 4.I (don’t) think it is effective because….我认为这广告效果很好（没有达到很好的效果） 5. paper diaper （纸尿裤） parent-child clothes亲子装 6.roller skating 滑旱冰 roller baby 旱冰宝宝 7. performing their stunts 表演特技 facial expressions面部表情 8. have a strong visual impact有很强的视觉冲击力/效果 9. leave a deep impression on sb/ impress sb deeply 给某人留下很深的印象 10.