GMAT写作题库范文(六十四)-智课教育.pdf

智 课 网 G M A T 备 考 资 料 GMAT写作题库范文（六十四）-智课教育 写作是个厚积薄发的考试，同学们在备考GMAT写作时，不仅要多 练习，也要去掌握一些重点语句。有些题库范文是需要大家掌握并且熟 练记忆的，熟记于心才能运用自如，才能举一反三。接下来小编就给大 家介绍一下GMAT写作范文，希望对大家备考GMAT写作考试有帮助。 64. The following appeared in a memorandum from the vice president of Road Food, an international chain of fast-food restaurants. “This past year, we spent almost as much on advertising as did our main competitor, Street Eats, which has fewer restaurants than we do. Although it appeared at first that our advertising agency had created a campaign along the lines we suggested, in fact our total profits were lower than those of Street Eats. In order to motivate our advertising agency to perform better, we should start basing the amount that we pay it on how much total profit we make each year.” Discuss how well reasoned... etc. 一家国际连锁快餐店Road Food的副总的备忘录： 过去的一年中，我们和我们的竞争者Street Eats在广告上的花费差 不多。他们的连锁店比我们的少。虽然看起来我们的广告代理依据我们 的规划开展了活动，但实际上我们的总利润比Street Eats低。为了促使 我们的广告商做的更好 ，我们应该把我们给他的报酬和我们每年的总利 润挂钩。 In this memorandum, the vice president of Road Food suggests that the company motivate its advertising agency to perform better by basing the agency’s pay on the Road Food’s profits. In support of this suggestion, the vice president points out that although Road Food initially thought the ad agency was following company recommendations, competitor, Street Eats earned higher profits last year. The vice president also notes that Street Eats has fewer restaurants than Road Food, and that Road Food spent nearly as much money on advertising as Street Eats did. This argument is unconvincing, since it relies on dubious assumptions and comparisons. First, the vice president assumes that the ad campaign caused the low profits. However, the vice president ignores many other factors that contribute to profitability. In particular, the fact that Road Food has been spending less advertising money