Better Creation, Better Promotion.pptxVIP

Infographic MarketingBetter Creation, Better Promotion;Design is about solving problems and providing elegant solutions. Information design is about solving information problems. ;David McCandless;What Success Looks Like;GOOD;GOOD;LESS GOOD;LESS GOOD;UGLY;UGLY;Infographic Success 70% Content 30% Promotion;Hooks Narratives Resonate;Important Data: High and Huge;D C BLS.gov USA.gov I O OpenDataD Q/Datasets;DegreeS;ColorSchemeD;;Source;Blog Seeding;Start With Your Own Website: Fake Your Own Greatness;Blog Seeding;Who Linked To Past Infographics?;Promotion Outreach;Social Bookmarking;Infographic Submission;Content Repurposing;Use T and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach Add additional text, internal links to other pages to aid SEO Determine which keywords are sending traffic to the infographic – enhance onoptimization Learn from your successes and mistakes ; If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle. David McCandless ;Scott Cowley