同济大学经济与管理学院 俞秀宝 .pptVIP

同济大学经济与管理学院 俞秀宝 Unit 1 Introduction Strategy Strategy is concerned with Levels of Strategies Content of strategy at different levels Formulating strategy Schools of Strategy Formation Classical model of strategic planning Strategy perceived and realized Who Performs Unit 2 Vision and Mission What is a Strategic Vision Why Have a Vision or Mission Mission Statement Pepsi Co’s Mission Vision of Amersham PK Tongji’s Vision Financial Objects vs Strategic Objects Establishing Objects Unit 2 Activity Unit 3 Industry and competitive analysis Sources of profit A company’s Macro-environment PESTD Analysis PESTD Analysis Environment Analysis- key issues Customer Analysis Competitor Analysis What are the industry’s dominant economic traits? Learning curve Industry structure Industry structure and advantages Stages of industry evolution Industry evolution and competition Industry evolution Strategic groups Common Types of Key Successful Factors Industry analysis – key issues Competitive analysis What is competitive like and how strong are each of the competitive forces? Rivalry intensity is likely to be high when Buyers are like to have higher bargaining power when Supplier power tends to be higher if Entry barriers of potential entrants Competitive pressures from substitutes Strategic implications of five-force Unit 4 Case Study Unit 5 Evaluating Company Resources and competitive Capabilities How well is the company’s present strategy working? What are the company’s resource Strengths and Weaknesses and its external Opportunities and Threats? Identify company’s strengths and resource capabilities Definitions Core competency Core competency and firm competitive advantage Samples of core competencies Competitive Value of a Company’s Resource Barriers to imitation Identifying a company’s market opportunities (SWOT analysis) Identify company threats Real value of SWOT analysis Are the company’s prices and costs competitive? Benchmarking the costs of key activities The ind