大学体验英语综合教程3 UINIT3.docx

Famous Brand Names??　　In this unit, you will:　　☆　First listen to and then talk about business successes　　☆　read about brand names　　☆　write about a brand-name product　　☆　practice reading skills: conceptual meaning　　☆　learn and practice paragraph development by process　　☆　practice translating skills: omission　　☆　learn to write advertisements　　☆　visit Culture Salon about brand-name productsListen and Talk ?　　Lead-in　　Listen to the following passage and rearrange the paragraphs which are not in the correct order. As you listen, number the “six secrets”.窗体顶端　　Let me now share my six business success “secrets” with you:　 There must be a willingness to take risks. You should not risk more than you can afford to lose, but you can’t afford not to take certain business risks.　 Keeping a tight control on expenses — while at the same time avoiding being “penny wise and pound foolish,” is a wise business practice.　 The businessperson should always look for ways to improve their goods and services, as well as ways to increase efficiency and expand their marketing reach.　 Marketing is everything. Marketing is the key to letting the world know about your products and services. There have been many products that had great sales potential, but have failed owing to poor marketing.　 Provide more and better products and services, to larger numbers of people, at less cost.　An entrepreneur must deliver good quality products and services and support them with a responsible attitude toward shortcomings and faulty products. Related to that is good customer service.　　I’ve just revealed a handful of universal principles of business success. If you apply them, they can contribute toward your own business success. 窗体底端　　Answer: ??4　　3　　6　　2　　1　　5 　　Discussion:　　As far as business success is concerned, often you need to be both creative and adventurous. For example, you should be willing to take the risk to do something nobody has ever tried, or something that seems impossible at first sight. In