文化产业专业英语.ppt

Public Relations Cultural IndustriesHildaxuedadahilda@ 大陆可访问的优秀英文信息源 1、英国《经济学家》 ， 2* 美联社 /GoToAP.cgi 3、英国BBC http://news.bbc.co.uk 4*《纽约时报》 5、普利策新闻奖1995年到2001年全部获奖作品 6* 美国全国广播公司 /news 7*《华尔街日报》评论 8、香港《南华早报》 /index.html 口语学习网址 英语口译网址：  英语口语900句(MP3 下载) /article.php?articleid=2316 《英语中级口语》MP3 /2005/04/28/0000048513.html  英语中级口语mp3 /html/sort_55/type_57/72245.html  “ 译网情深”论坛翻译知识 /  英语听力口语学习网 /html/showclass.php?level=3pid=686 李阳疯狂英语口语和听力/advancededu/neworientallistenmp3.htm  Cultural industry According to United Nations Educational, Scientific and Cultural Organization (UNESCO), cultural industries (sometimes also known as creative industries) combine the creation, production, and distribution of goods and services that are cultural in nature and usually protected by intellectual property rights. The notion of cultural industries generally includes music, television, and film production and publishing, as well as crafts and design. For some countries, architecture, the visual and performing arts, sport, advertising, and cultural tourism may be included as adding value to the content and generating values for individuals and societies. They are knowledge-based and labour-intensive, creating employment and wealth. By nurturing creativity and fostering innovation societies will maintain cultural diversity and enhance economic performance. Public Relations Public relations (PR) is the practice of managing the flow of information between an organization and its publics. ——Grunig, James E. and Hunt, Todd. (1984) Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. ——Seitel, Fraser P. (2007) The Public Relations Society of America (PRSA), founded by Richard Rotman, defined public relations in 1982 as, Public relations helps an organization and its publics adapt mutually to each other.Acco