国际营销英语考试题.doc

1. In PLC，( )is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. At this stage, competition increases as rival firms fight for a bigger share of the market. Profits levels off or decline because of increased marketing outlays to defend the product against competition. Introduction B. Growth C. Maturity D. Decline 2.In BCG Matrix, the business with high market share and low market growth was called ( ) Stars B. Cash cows C. Problem children D. Dogs 3.A manufacturer of air conditioner guarantees that they will repair the air conditioner for free within a year from the consumer buying it. This belongs to ( ) A. Core product B. Real product C. Enhanced product D. Not sure 4. Which one of the following is not the content of socio-cultural environment? ( ) A. Religion B. Belief C. Language D. Income 5.The “4Ps” theory of marketing mix is developed by ( ) A. Philip Kotler B. Jerome McCarthyC. Robert Lauterborn D. Don E. Schuhz 6.Lucy’s friend bought a digital camera, which is of interest to Lucy. So Lucy decides to buy one. Which stage is Lucy in? ( ) A. Need recognition B. Information searchC. Evaluation alternatives D. Purchase decision 7. ( )is the pricing strategy of setting a relatively high price for a new, innovative, or much improved product or service at first, then lowers the price over time. A. Market skimming B. Market penetration C. Tendering D. Contribution pricing 8. A well-developed model of buyer behavior is ( ). The essence of the model is that it suggests consumers will respond in particular ways to different stimuli after they have “processed” those stimuli in their minds. A. stimulus-response model B. black-box model C. both A and B D. neither A or B 9. When backed