文秘英语考试试卷A卷.docVIP

2004-2005第一学期 专业英语试卷B(闭卷) 班级: ______________ 姓名: __________学号: _______________ 总分:___________ 一、There are 11 incomplete sentences in this part. Complete the following sentences. (共20分，每空1分) 1、We might think of the things being exchanged in three senses: ____, psychic, social entities. 2、Five general tactics can be identified as representatives of the folklore shared by practitioners: ____ pricing, ____pricing, price lining, price reductions, and price/quality pricing. 3、Still segmentations can be performed on the basis of loyal status. We can define six categories of loyalty: ____switcher, variation-seeking switcher, market stimulus switchers, ____loyal buyers, producer loyal buyer, store loyal buyer. 4、To reach a market, any firm will use one or more of the three alternatives: ____Marketing, Sales ____and Vertical Marketing System. 5、We began with four means of describing how group influences affect the individual: social ____processes, relative deprivation, equity theory, and ____theory. 6、At this time in the development of our knowledge of consumer behavior, three frequently occurring sub-processes can be identified: ____buying, ____purchasing, and consumption problem solving. 7、A classical model of communication is called the source-____ -____ -receiver (SMMR). 8、As a phenomenon for study, marketing is the set of ____and social activities concerned with the ____, resolution, and/or avoidance of exchange relationships. 9、consumption is in part an individual phenomenon and in part a ____phenomenon with both played out in a world of face-to-face encounters. 10、Organization use many different methods to conduct research. The following briefly describes the three most frequently practiced orientations:____, ____, and open-ended explorations. 11、The general model of consumer behavior is an ____designed to symbolically represent most of the major elements and ____in all consumer choice decisions. 二、There are 10 incomplete sentences in this part. For each sen