3-4(英文)葡萄酒博览会招展方案xuan.pdf

酒道渠成 品味成功 Business Plan for the 2011 Qingdao Wine Food Festival Int’l Wine Expo DATE AND VENUE Date: May 27—29, 2011 Venue: Qingdao Olympic Sailing Center ORGANIZATION Hosts: Qingdao Municipal Government Miami Municipal Government Organizers: Qingdao City Construction and Investment Group Florida International University Qingdao University Co-host: Qingdao Tourism Administration Qingdao Overseas Chinese Federation Qingdao Hotel Management College Operators: Qingdao Wine Association Qingdao International Sailing Center Operation Management Ltd Supporters: Qingdao Daily Group Qingdao Radio TV Station 酒道渠成 品味成功 Qingdao Publishing Group PURPOSE OF THE FESTIVAL The purpose of the Qingdao Wine and Food Festival is to foster a world-famous festival brand and an international wine pageant with the collaboration with friends from home and abroad. FESTIVAL FEATURES A. INTERNATIONAL STANDARD This event is an innovative product of international cooperation between Qingdao Municipal Government and Miami Municipal Government on the basis of the Qingdao Wine Food Festival and Miami Wine Food Festival. It will be a breakthrough in terms of scale and form of the festival. A wine exhibition will be held during the festival, and international wine merchants and experts will be invited to attend. They will work with relevant departments, industry associations and professional media to jointly build an international platform so as to share market information, develop international market, and promote cultural cooperation. B. MUTUAL BENEFIT The Miami Wine Food Festival is one of the most influential events in the wor