著名标志logo设计分析(英汉).pptVIP

Famous logo design ——广告二班 韩园超 ;中国移动是以企业名称、 品牌来为题材。 图形是一种视幻形态， 图形中央是一个贯穿东西， 连结南北的字母G， 同时也是一个变形的字母T， 合体字母GT以流畅的线条 表现了英文GOTONE的缩写， 也表达了汉语的沟通。 ; GT仿佛一个向上的箭头，预示着全球通的不断进取与突破，传达出全球通价值、创新、品位、自信的品牌信息。 合体字母GT将图形分为两部分，左边的C代表CMCC的缩写，她环抱着GT，隐喻着全球通出自于中国移动。; 海尔集团标志名称含义为题材，并加图画。 ⑴ 海尔的新标志由中英文组成， 海尔标志由中英文（汉语拼音）组成 ， 中文“海尔”， 英文“ Haier ”，作为标识， 与国际接轨，与原来的标志相比，新的标志延续了海尔20年发展形成的品牌文化，同时，新的设计更加强调了时代感。 ; ⑵ English flag each pen of pen is zoned than yiqian more simple, total 9 is zoned, a, reduced has a bent, said Haier people look target does not back; r reduced has a branch, Haier determined not to shake people up, forward. English Hare design speed is the core of the new logo. ;Pepsi-Cola Pepsi-Cola sign is based on spirit of the institution, featuring the corporate philosophy. Pepsi brands philosophy is to Ask for more (AskofMore), with Ask for more exciting football, -Ask for more as the theme of a wave higher than the wave, advocating young peoples progressive attitude toward life, moral is for young people, opportunities and ideals has unlimited space, they can daydream and pursuit. ; In logo design, to heroic PEPSI font is the Visual Center, as abstract geometric-shaped as a carrier, prefigures brand type, and form a whole. In 1996, the company and improvement to a more unique logo, abandoned the previous Pepsi red, blue and white tri-color, switching all the Pepsi blue, as the companys new image.Open a wave blue strom and to assist with red color,in heriting and form style.