世界奢侈品品牌介绍.ppt

LUXURY世界奢侈品品牌介绍 李斯琪 吴美婷 罗旋制作 LUXURY Luxury,is defined as the consumer goods which is beyond the range of need about humans existence and development,has the characteristic of unique,scarce and rare,also known as unnecessaries of life. 国际上给奢侈品的定义是一种超出人们生存与发展需要范围的，具有独特、稀缺、珍奇等特点的消费品”，又称为非生活必需品。 Louis Vuitton路易威登 LouisVuitton, referred to as LV, was founded in 1845. It is mainly famous for fine travel bags, including leather goods, luggage, travel goods, mens womens, pens, watches. During the past 150 years, Louis Vuitton is always loved by customers for its refined quality. Also its comfortable travel philosophy is widely respected. 路易威登，简称LV,始创于一八四五年，以做工精细华美的旅行箱包闻名于世，产品包括皮件、皮箱、旅行用品、男装女装、笔、手表等。一百五十余年来，路易威登精致、品质、舒适的“旅行哲学”广受推崇，深的各国名流的喜爱。 Bentley宾利 Bentley is famous for its luxurious, rich concept car. Its also the car that the British Queen uses. Bentley cars are highly claimed for its excellent selection of crafts and harsh. Each car would need at least 400 high-quality leather, or about 15 cows, and all from the finest walnut wood. 又译作本特利，以豪华、奢侈闻名的富豪概念车，英国女王指定御驾。宾利轿车最为人称道的是其出色的手工艺和苛刻的选材，每辆轿车至少需用四百张优质牛皮，约合十五头牛，所需木材均选用上等胡桃木树瘤。 Ferrari法拉利 Ferrari racing mainly red,so some people call it red Ferrari prancing horse or red devils.It is the sign of a leaping horse.Ferrari did not off-road series,nor with greater horsepower for the purpose.The company is headquartered in Italy.It’s slogan is “cars are running out of”. 法拉利的赛车主要以红色为主，因而有人称它为红色的跃马或红魔法拉利。它的标志是一匹跃起的马。法拉利没有越野车系列，也卜一恩更大的马力为目的。公司总部在意大利。它的广告语是：“名车是跑出来的。” * * Chanel香奈尔 Chanel, the worlds top womens, was founded in 1913 in Paris, France. Its products include womens, perfumes, cosmetics, leather goods, watches, jewelry, sunglasses, shoes and various accessories. The famous double-C logo made the worlds celebrities crazy. 世界顶级女装，一九一三年创立于法国巴黎，产品包括女装、香水、化妆品、皮件、手表、珠宝、太阳眼镜、鞋和各类配件等。著名的双C标志让全世界的名流为之疯狂。 Armani阿玛尼 Armani, a Italian brand, is the most elegant high-level clothing. The brand was founded in 1975, whose