世纪商务英语unit-331.ppt

3-2 Task 2 Taxk 2 According to the “beginning/end” principle, please identify the main point of Text A from the following statements. Remember DO NOT READ THE WHOLE TEXT IN DETAIL at this stage. Read only the first and second paragraph carefully. Then read the final one. Text A is mainly about: A. The differences between price and pricing. 3-2 Task 2 The sequence of steps you should follow while you want to develop the pricing of a new product. The various factors that may affect price. The effect that pricing has on other marketing mix elements. 答案 B 3-2 Task 3 Many sentences in English have a topic or subject at or near the beginning of the sentences, and end with comments or what is said about the topic. Now please complete the following table by identifying either the topic or the comment. The first two have already been done as examples. Task 3 3-2 Task 3 the method a company uses to set the price of its product Pricing Para. 1, Line 2 one of the four major elements of the marketing mix Price Para. 1, Line 1 Comment Topic Line 3-2 Task 3 (will) depend on other products, distribution, and promotion decisions Para. 6, Line 2 affects other marketing mix elements Para. 1, Line 9 Outside factors Para. 1, Line 7 A B C (May) include economic stability or instability Pricing Pricing 3-2 Task 3 (may) violate laws against price discrimination Para. 16, Line 4 Setting the price too high Para. 15, Line 4 Unit cost of the product Para. 11, Line 3 D E F Sets the lower limit of what the firm might charge, and determines the profit margin at higher prices (May) attract a large number of competitors Offering a different price for different consumers 3-2 Task 4 Task 4 The first sentence of a paragraph often tells us what the paragraph is about. For this reason, the first sentence is very important in understanding. When skimming a text, pay more attention to the beginning of a paragraph than to t