《商务英语函电教程》unit 3询价与回复.ppt

Unit Three Enquiries and Replies Learning Objectives To identify Status enquiry, general enquiry and specific enquiry To learn writing skills for this kinds of letter General View Enquiries are usually made by the buyers without engagement to get information about goods to be ordered, such as price, specification, quality, packing, shipment and other trade terms. Enquiries are of two types: General Enquiry Specific Enquiry General View General Enquiry is sent to acquire some general information about products, such as asking for a catalogue, or price list, a sample, terms of payment. Specific Enquiry expresses a definite wish to purchase a specific product if conditions are met and it requires more detailed information such as price terms, quantity, port of destination, packing. Guidelines for Writing 1.How to write an enquiry letter (1) Be specific and state clearly what you want, the goods needed, a catalogue, a price list, a sample, a quotation or an offer, etc, so that the seller can offer what you need. (2)Keep the enquiry concise and to the point. Guidelines for Writing (3)If it is a first enquiry, start your letter by informing how you obtained their name and address. Meanwhile, you can give a brief introduction of your own business. Some details about what you would like to get from the exporter would be mentioned in the end. (4)The tactic often used in order to invite better terms is to give the seller some hope of substantial orders or continued business by saying “Should your prices be competitive, we shall place an order…” or “If your quotation is favorable, we’ll place regular order with you.” Guidelines for Writing (5)In an enquiry letter, the following structures are often used instead of the term ”enquiry” : Please advise~~~ Interested in~~~ ,please~~~ Pleased quote~~~ Guidelines for Writing A letter of enquiry is usually composed of three main pa