我国小家电产品的国际竞争力分析.doc

摘 要 随着世界经济一体化进程的不断加快和中国成功加入世界贸易组织，中国与世界经济的联系也日益密切。小家电产品作为近年来增长最为迅速的出口机电产品之一，正成为扩大机电产品出口的重要力量。我国已成为世界第一大小家电出口国，小家电产品的出口规模近年来逐年增大。我国小家电产品的出口市场从出口国别(地区)来看主要集中于美国、德国、英国、日本和我国的香港地区等；从出口地区来看则主要集中在北美、欧洲及亚洲等地区，而向南非和阿拉伯地区的出口很少。我国小家电产品出口中主要存在小家电出口企业所创利润微薄，出口市场集中度过高、出口风险加大以及海外售后服务体系不完善等问题。 本文对我国小家电产品的出口规模、出口目标市场、市场占有率等进行统计分析，以明确我国小家电产品在参与国际竞争中所存在的问题和优势。再分析我国小家电产品竞争力的影响因素。最后，利用以上分析结果，对提高我国小家电产品的国际竞争力提出了相应的对策建议。 关键词：小家电产品；；国际竞争力 Abstract As the world economic integration and the process of Chinas successful accession to the World Trade Organization, the economy relationship between china and world has become more closely. As the fastest growing exports of mechanical and electrical products in recent years, Small household electrical appliances have become important force for the expansion of export for machinery and electronic products. From the view of country, The export market for Chinas small household electrical appliances are mainly in United States, Germany, Britain, Japan and Chinas Hong Kong; From the view of region, they are mainly in North America, Europe and Asia while the exports to the South Africa and the Arab regions are very little. Chinas exports of small household electrical appliances have some problems such as those small household electrical appliances enterprises are by the margin of profit and the exports concentration is too high to increase the exports risks and overseas after-sales service systems are imperfect. This article is mainly analyzing the export scale, the export target markets and market share of small household electrical appliance, as a result of that it is clearly when small household electrical appliances in China participate in the international competition of the problems and advantages. Then this article analyzes the impact of factors of the competitiveness of small household electrical appliances. Finally, under the conclusion of the analysis, the author puts forward some corresponding countermeasures to improve the international c