商品说明书的翻译31.ppt

商 品 说 明 书 的 翻 译;第一节 商品说明书和广告的区别; Commodity specification and advertising have publicity, informing effect. All have the efficacy of attracting consumers， guiding consumption and improving visibility. But they also have the difference, mainly in: Specification of the objective is to introduce product knowledge. The purpose of advertising is mainly to promote the sale of commodities and popularize business philosophy.; 产品说明书和广告都有宣传、告知作用， 都有吸引消费者、引导消费、提高知名度 的功效。但它们又有区别，主要表现在： 说明书的目的是介绍产品知识，广告的目 的主要是促进商品销售、推广经营理念。 ; 广告的作用在于通过媒体影响观众，使观众对于所宣传的产品及服务产生兴趣，继而购买该产品及服务。因而，广告具有劝说、鼓动消费者购买所宣传的产品及服务的特点。 而说明书的功能则显然不同于广告。说明书无意鼓动消费者购买该产品，它只体现语篇的信息功能，并不包含劝说功能。商品说明书的作用在于向消费者介绍商品的特点、性能、规格、用途、使用方法及注意事项，能使消费者客观、正确地了解及使用产品，因而商品说明书对消费者具有指导作用。; 例1： V-788kc is a reliable video tape recorder. Auto power on switches on the power imm- ediately. Auto play function automatically st- arts with playing your tape as soon as you insert a karaoke videotape or any other pre-recorded tape with the safety tab removed. Auto play function automatically rewinds a ta-pe when it comes to the end. Other play-back functions include picture search, still and slo-w motion playback.; Edit mode enables you to give a profession-al touch to your own videos, and the conve-nient remote control unit lets you operate all the V-788kc functions simply and easily. In addition to Hi-Fi sound, the dyna-mic sound system boosts lower base tones, making the sound quality deeper and richer. Becau-se it has two settings, you can choose the sound that pleases you the most.; 这是东芝V-788kc录像机的说明书概要。其目的是向消费者提供录像机的具体信息，以便让消费者了解、使用该产品。该说明书的信息重点在于如实地描述了该品牌录像机的性能和特点，行文语言客观准确，毫无渲染夸大。 由此可见，商品说明书是关于物品的用途、规格和使用方法等的文字说明，其主要功能就是向消费者提供具体的商品特点和使用信息。;例2： If you have a song in your heart, get a V-788kc in your life! Let us enjoy Hi-Fi karaoke sound! Enrich your life with sing-along fun and friends! The V-788kc has everything you need for sparking karaoke fun. You will be delighted by the sensat