新编实用英语第四册unit2readingB.pptVIP

Company Logo New Practical English Unit 2 Maintaining a Sharp Eye Related Information 1 Intensive Study 2 Practice 3 New Practical English How to Influence Your Prospects with Powerful Negotiation Skills Here are 2 MUST-KNOWS before you ever negotiate: 1. Ignorance is your most expensive commodity 2. Psychological negotiations start first In todays information-rich market place, arrogance is your worst enemy. Chances are your prospects know as much — if not more — about your products and service than you do. Unit 2 Related Information New Practical English You cannot afford burying your head in the sand. When you are facing todays street-wise prospects, basic selling skills alone wont help you. Of course neither will “fast-talk” closing tactics. You have to dig deeper and look for more creative ways to “make the deal happen”. Youll need to have access to resources that can help you to influence outcomes, create environments that foster consent, and that stimulate your buyers cooperation, that in the end, will help both of you to win. Unit 2 Related Information New Practical English Unit 2 Intensive Study Important Words Phrases Text Difficult Sentences New Practical English Unit 2 Intensive Study Watch That First Step 1 There is so much international business going on these days that we seldom give much thought to the pitfalls of negotiations with prospective business partners or customers. ? 2 Yet the road to riches in Asia is littered with aborted projects and canceled ventures that got off to a shaky start because businesspeople from different countries and cultures misinterpreted or failed to accommodate the practices of the other party. New Practical English Unit 2 Intensive Study 3 The most critical phase for an international venture is the first negotiation. A few years ago an American executive I know flew to Tokyo to land a contract with a Japanese company. He told his boss that he’ll be back in a week with the contract in hand