LG电子内部资料 实际性最强的资料.ppt

The People Company 1等 LG ,1等 中國 Thru 3C * Great Company Great People Customer only you!! Working Draft - Last Modified 8/26/2007 6:19:06 PM Printed 8/24/2007 3:46:45 PM The People Company 1等 LG ,1等 中國 Thru 3C Working Draft Last Modified 8/26/2007 6:19:06 PM Korea Standard Time Printed 8/24/2007 3:46:45 PM Korea Standard Time The People Company 1等 LG ,1等 中國 Thru 3C Working Draft - Last Modified 8/26/2007 6:19:06 PM Printed 8/24/2007 3:46:45 PM The People Company 1等 LG ,1等 中國 Thru 3C Working Draft Last Modified 8/26/2007 6:19:06 PM Korea Standard Time Printed 8/24/2007 3:46:45 PM Korea Standard Time The People Company 1等 LG ,1等 中國 Thru 3C Great Company Great People 1等 LG ,1等 中国 Thru. 3C LG电子 Data 制作:hochul.LIM 密！仅限内部用 Ⅰ. Performance * 当月MP基准 累计BP基准 rank by 累计 达成率 (Unit : K RMB) △2.8 △0.6% 12.5 `10 0.6% % Profit 0.8 10.3 2.1% △2.0 △0.6% 6.2 2.2% 4.7% LCD DIOS Drum PAC 5.2% MS(Q) 4.7% 5.7% 4.8% 23.4% 29.0% 27.2% 34.0% 31.1% 3.7% 3.9% 3.3% 3.7% 4.3% 5. WM 490 85% 446 18% AR GR TOTAL `10 2,321 106% 1,986 `10 42% GR Sell-in Sell-out 4. XA 611 103% 514 46% 2. CQ 537 120% 487 53% 3. WH 373 112% 289 42% 1. CD 309 134% 250 70% √ ① ③ ② ④ Rank by AR ⑤ 9% 37% 37% 46% 43% 81% 0.1% 9.8% 35.0% 7.8% [99] [163] [109%] [79%] ① ③ ② ④ ⑤ [748] [96%] [45%] [166] [90%] [33%] [196] [101%] [44%] [124] [94%] [57%] [93%] [34%] [50] [2.8] [74] [1.9] [46] [△4.9] [76] [0.5] [71] [5.4] [21%] [△3%] [3%] [△13% ] [△11%] [3.1%] [1.3%] [△4.5%] [0.3%] [3.5%] [317] [5.8] [△4%] [0.9%] [当月] 10.9% 11.5% 19.6% 11.1% 16.4% 13.2% Review PSI Moving Plan 11 / 12 销售实际 333 138 132% 158% DM DA DD MC AC CAC REFWM DTV MNT HTS DS CDMA GSM 418 184 6 130 83 472 2.4 45 47 179 249 429 9% 11% △79% 12% 30% 112% 138% 119% △15% △7% △8% 220% 63% 105% 91% 83% 28% 100% 110% 139% 67% 99% 96% 182% 91% 115% `06 `07 BP Apr. AR GR By GBU Sales (Unit : M RMB) (Unit : M RMB) USD 107 177 162 65% 109% HE IT MC 115% 105% 860 1,365 1,222 133 717 372 544 107 209 753 183 429 112% 59% 72% 138% USD(M) 54 24 0.7 1