外贸英语函电课件unit3.ppt

Unit 3 Establishing Business Relations When writing a letter of establishing business relations, tell your receiver how you get his name and address, what your business line is, state your idea and purpose, express your hope to cooperate in future business and to get an early reply. The channels to get information about prospective dealers attendance at the export commodities fairs or exhibitions; the chambers of commerce, the commercial counselor’s offices or other commercial institutions at home and abroad. the introduction from business connections; mutual visits by trade delegations or groups; The channels to get information about prospective dealers market investigations; self-introduction by customers them- selves; banks; advertisements in newspapers and magazine. Letter 1 Asking to Establish Business Relations 1.through the courtesy of… “承蒙某人的好意/介绍” Through the courtesy of…, we have learned / known that… 2.the Commercial Counselor’s Office 商务参赞处 Letter 1 Asking to Establish Business Relations 3. cotton piece goods “棉织品、棉布” 4. be interested in doing… e.g. They are interested in setting up a joint venture with our company. Letter 1 Asking to Establish Business Relations 5.specialize in “专门做…，专业于…” e.g. He works in a company specializing in software. 6. establish business relations with sb. “与…建立业务关系” enter into trade relations with sb. e.g. We’re very glad to establish business relations with you. Letter 1 Asking to Establish Business Relations 7.at an early date “早日，尽早” 8.be excellent in quality and reasonable in price “品质优良，价格合理” Letter 1 Asking to Establish Business Relations 9.under separate cover “另函，另寄” e.g. We will send you our price list and samples under separate cover. 10.upon /on receipt of… “一收到…就” Letter 2 Self-introduction by an Exporter 1. be in the market for sth. = want to buy sth. e.g. They are in the market for cotton piece goods of high quality. An American delegation