进出口实务.ppt

Set°.III - Forms 早在二十世纪三十年代，联合利华的前身利华兄弟公司在上海投资开设的中国肥皂有限公司生产的“力士”香皂、“伞”牌肥皂等产品因品质优良成为中国市场的畅销货。1986年联合利华重返上海，第一家合资企业上海利华有限公司继续生产“力士”香皂。 自一九八六年至一九九九年，联合利华在中国已投资八亿美元，创立了十四家合资企业，引进一百多项先进的专利技术。旁氏、力士、夏士莲、奥妙、中华、立顿黄牌、和路雪等十三个品牌分属家庭及个人护理用品、冰淇淋、食品等三个系列的产品 Set°.III - Forms 6. Investment 投资 Set°.III - Forms Definition: ? refers to the economic activity, in which the value that can be now used has been sacrificed or give up for future greater value ? puts money into sth with the expectation of profit Type : Direct Investment vs. Indirect Investment Set°.III - Forms II. March each one on the left with its correct meaning on the right Exercise 1. (J) 2.(A) 3.(E) 4.(B) 5.(C) 6.(D) 7.(I) 8.(G) 9.(F) 10.(H) III. Translate the following terms and phrases into Chinese 1 购买力 9时机选择 17超额能力2潜在销售量 10经销周期 18贸易中间人3加价，涨价 11经济复苏 19全部包建的工程4国内市场 12 经济衰退 承包方式5制成品 13间接投资 20许可证协定6边际利润 14有形货物 7市场占有率 15有形进出口 8贸易歧视 16收入及支出  IV. Case study Batteries called “white elephant” exported from China were very popular in Southeast Asia, but in the United States no one was interested in the goods. Why ? Exercise Thank you ! International Business Practice 国际贸易实务双语教程 Chapter ONE Introduction to International Trade Part I - Introduction I. What is “trading” ? - “贸易” ? 买卖 ? where there are buyers, there are sellers. II. Why there is “trading” ? vs. profit Part I - Introduction Why internationalize “trading” ? ? to make bigger profit !! Part I - Introduction 1. Resource Acquisition 寻求资源 2. Benefits Acquisition 利益追求 3. Diversification 经营的多元化 4. Sales Expansion 扩大销售 5. Balance of Payments 收支平衡 REASONS Set°.I - Reasons 1. Resource Acquisition 寻求资源 Reasons for Resource Acquisition ? More choices and channels to get resources Set°.I - Reasons Final Ta