跨文化传播中伦理失范的审视.pdfVIP

2008 11 Nov. , 2008 24 6 Journal of Sichuan International Stud ies Un iversity Vo.l 24 No. 6 李小川 龙柯宇 ( , 4000 1 ) : 全球化背景下, 跨文化传播面临伦理失范的困境跨文化传播伦理机制的建构不仅是时代的要求, 而 也 反映了人类共同价值观的最高追求伦理, 不仅是跨文化传播存在的深层次原因, 也是跨文化传播得以运行的合 理性基础本着公平自由宽容的伦理理念, 促进跨文化传播伦理机制的建构, 无疑将奠定各国文化和谐局面的 基石 : 全球化; 文化传播; 伦理失范; 伦理机制 : G04 : A : 100 - 8 1( 2008) 06- 0116- 04 On the Analysis of th e E thicalM isconduct in the Cross-cu ltural Comm unication L I X iao-chuan LON G K e-yu A bstrac t: On the background of globalization, the cross-cultural comm un ication is confronted w ith the trouble of eth ical m isconduct. Except that the construction of the eth icalm echan ism in the cross-cu ltural commun ication is the dem and of the tmi e, it also demonstrates the final seeking of hum an being. s common values. The eth ical d mi ension is not on ly the pro- found reason for the existence of the cross-cultural commun ication but also the rational foundation, wh ich supports the de- velopm ent of the cross-cultural comm un ication. Based on the eth ical ideas of justice, freedom and tolerance, to promote the construction of the ethicalm echanism in the cross-cu ltural commun ication could definitely lay the foundation of the harmon-i ous relationsh ip among d ifferent countries. culture. K ey w ord s: globalization; cu ltural comm unication; eth ical m isconduct; eth icalm echan ism , ¹ $ $ , , , , , , , ? : / ,