《电子商务英语教程》-Unit2.ppt

* 8 Notes To Passage A The Social Effect Caused By Electronic Commerce Passage A Unit 2 Objective 8 Notes To Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading Unit 2 8 Notes To Passage B @ Activities On Passage B : Work online Unit 2 Objective: In this unit, you will learn: C The impact caused by electronic commerce on society C The impact caused by electronic commerce on individuals and business C The advantages and disadvantages of electronic commerce C Basic E-commerce English Writing Focus: To view the electronic commerce from different perspectives . Nodus: The profound impact of internet on human society 学 习 目 标 ? 1) The internet provides consumers with a world of choices. Passage A 互联网给消费者提供了数之不尽的选择。 4注解：a world of指“选择”之丰富，并非世界的意思。相当于a lot of ，a great number of。 2) The impact of electronic commerce will be pervasive, both on companies and on society as a whole. 对于公司和社会整体而言，电子商务的影响将是全方位的。 4注解：介词短语as a whole 意思是“作为一个整体;整个看来”。例如： Is this true just in this country, or in the world as a whole? 只是在这个国家如此呢,还是就整个世界来看都这样? 3) Never before has a person had so many options at such a speed. 人们从没有能象现在这样，拥有这么多(电子商务所带来)的便捷选择。 4注解：Never before置于句首引起句子倒装，用以强调电子商务所带来的革命性变化。其正常语序应该是A person has never had so many options at such a speed before. 对于那些能充分挖掘其潜能的企业来说，电子商务使其实现 突破性变化成为可能。这些突破性变化使顾客的观念发生了 重大的改变，因此他们不是将市场进行重新定位，就是去开 辟全新的市场。 4注解：该句的主语是electronic commerce；谓语动是offers；名词短语the possibility of breakpoint changes是宾语；破折号后面的内容是对breakpoint changes作进一步说明。 4) For those companies that fully exploit its potential, electronic commerce offers the possibility of breakpoint changes — changes that so radically alter customer expectations that they re-define the market or create entirely new markets. 5) The overall impact on lifestyle could well be comparable to, say, that of the growth in car ownership or the spread of the telephone. End 电子商务对于人类生活方式的总体影响，完全可以与汽车拥有增长幅度和普及电话相提并论。 。 4注解：