《电子商务英语教程》-Unit7[1].ppt

* 8 Notes To Passage A Advantages Of Network Marketing Passage A Unit 7 Objective 8 Notes To Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading Unit 7 8 Notes To Passage B @ Activities On Passage B : Work online 5 Unit 7 Objective: In this unit, you will learn: C Identify the features of the network marketing C A virtual store C The real power of network marketing C Basic E-commerce English Writing Focus: The advantages of network marketing Nodus: The importance of email in network marketing 学 习 目 标 ? 1) The objectives is to understand consumers exact needs so that exactly right products and services can be offered to them at exactly right time and in exactly right way. Passage A 目的就是要了解顾客的真正需求以便在合适的时间以合适的方式提供合适的产品和服务。 4注解：该句中不定式to understand consumers….用做表语。其次介词短语at exactly right time and in exactly right way都是状语，前者为时间状语，后者为方式状语，同时修饰谓语动词offer。 2) The Internet is made up of electrons, so there is not really anything physically to grab hold of like in a brick and mortar business. 互联网是由各种电子构成的，因此网上的东西并非所有的都能像实地交易那样看得见、摸得着。 4注解：此句的翻译采用了具体名词抽象化的翻译手段，因为直译成“没有真正你抓得到的象砖和灰墙商店的东西”，会令人感到不知所然；该句中不定式 “to grab hold of….”用做定语，修饰“anything”.字面意义是：“抓得到的东西”，意即看得见，摸得着的，意即“实实在在的，实际上的或具体的”；而介词短语in a brick and mortar business，字面上似乎是指“砖和灰墙构造的业务”，如将其抽象化，就可引申出类似“实地（室内）开展的业务或进行具体的买卖交易”之意。 End 传播你的信息的费用几乎为零。 4注解：next to nothing属于习惯用法，意思是“差不多没有”。 例如： 4The cost of your trip to shanghai is next to nothing. 你去上海旅行的费用几乎为零。 4The chance for you to study abroad is next to nothing. 你出国留学的可能性几乎为零。 3) The cost of spreading your message is next to nothing. @ Activities On Passage A 1) What does internet marketing focus on? 7.3.1 Critical thinking 2) How does the internet marketing sell its products? Does it need a shop? 3) When can people get access to the website? 4) What will you do if you want to update the customers’ messages? 5) What does a courier usually do? @ A