十分钟赛课.ppt

Advertising 广告 Appreciation of a video version What’s the video about? It’s an advertisement about a kind of car. The name of the car is called RAV 4 from TOYOTA. Of course, it’s a commercial advertisement.商业广告 Some more video advertisements for you to enjoy! What’s the video about? Questions and answers □Do you think these are good ads? And why? Humorous and persuasive language, creative ideas…… □ Why do companies advertise? To sell their goods, earn more money from us…… □ Where do we always see advertisements? They cover almost every kind of medium. Occasions when you may encounter ads Public Service Ads (PSAs)公益广告 What’s this video about? Recognize and describe the following posters 1. What does each advertisement try to tell us? 2. Do they belong to the same type?Could you tell us the differences between them? Differences between CAs商业广告 and PSAs公益广告 More ads for you to discuss: Speak your mind Do you always like the ads? Can you tell some occasions when ads become really annoying (恼人的, 讨厌的)? Do you always believe in what the ads say? Why or why not? 1. Collect some advertisements and try to know what products or services the ads talk about. 2. Prepare the Reading part. born in Africa.swf.lnk Thank you for listening! * What’s the most frequent thing appearing on TV every day? It is an advertisement. 广告 Do you know the slogan广告词 of TOYOTA? Where there is a way , there is a Toyota. It’s about a kind of drink which is named Pepsi Cola. Can you tell some other situations? Cherish your life! Don’t drive after drinking. Of course,it’s a Public Service Advertisements. 公益广告 Keep away from drugs Cherish our lives Reliance Expense Aim Public Service Ads Commercial Ads Benefit-oriented 利益导向 Arise people’s attention to social problem Chargeable Free of charge Low High 信誉度 Protect water, protect ourselves. Can you think about a good slogan for each ad? Sedal Shampoo Everything is possible! More ads for you to discuss: Can you think a