现代商务英语写作的基本原则.ppt

Contemporary Business Writing Fundamentals of Modern Business Writing 现代商务英语写作的基本原则 Business Letter Writing 商务信函写作 Report Writing 报告写作 Establishing Business Relations建立业务关系 Establishing business relations is the first step in a transaction in international trade. Writing letters to new customers to establish relations is a common practice in business communications. General information about a company, including the name and address, can be obtained through the following channels: 1. Banks 2. Chambers of commerce 3. Advertisement in the media 4. Commercial counselor′s office in foreign countries 5. Exhibitions and trade affairs When you write your first letter, you should tell your reader how you obtained his or her name and address, express your desire to do business and explain what you hope to buy or to sell. 一. We have your name and address from the Commercial Counselor′s Office of your embassy in Beijing and are now writing to you for the establishment of business relations. 我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。 1. We have obtained / come to know / heard / learned your name and address from our embassy in your country. 2. We owe your name and address / fax number / postcode / business scope / products / E-mail address to China Council for the Promotion of International Trade in Beijing. 二. We have learned by courtesy of Mr.Greenhow that you are one of the leading importers of Chinese chemicals and pharmaceuticals in your country. 承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。 例：We understood from World Bank / through the courtesy of CCPIT / on the recommendation of AerChem, Inc. / after contacting your trade delegation that you are one of the leading importers of Chinese Chemicals and Pharmaceuticals in your country. 三. Your firm has been recommended to us by Bank of China in Beijing . 在北京的中国银行已把贵公司介绍给我们了。 例：Your name has been introduced /suggested