大型超市商品质量管理问题及对策研究.doc

大型超市商品质量管理问题及对策研究 ——以卜蜂莲花为例 学生 赵京飞 指导老师 李萍 摘 要 随着社会的发展，人们生活水平不断提高，其对商品质量的要求越来越高。消费者在购买商品时不再仅仅考虑价格因素，更注重的是商品的质量和购物过程中的切身感受，他们的追求已经从物质方面升华到了精神方面。然而，现在的超市出现了越来越多的商品质量问题，对消费者的人身安全构成了很大的威胁。本文着重研究正大集团下属卜蜂莲花超市在商品质量管理上存在的问题。经汇总发现，该超市的商品质量问题主要体现在四个方面：超过保质期的商品上架销售、商品的标识不符合国家规定、商品中添加了过多的防腐剂以及超市的生产经营环境不符合标准等问题。针对这些问题，作者提出了建设性的建议。卜蜂莲花超市可以从政府监管力度、供应商、超市自身三个方面着手，慎重选择供应商，完善质量管理体系，加强内部监督和控制，最后借用政府的监管力度确保商品的质量。从根源到终端市场，进行商品质量控制。 关键词：超市；商品质量；质量管理  The Large Supermarket Commodities Problems of Quality Management and Countermeasure Research ——Take Lotus for Example Name of student: Zhao Jingfei Name of tutor: Li Ping Abstract With the development of society, Peoples living standard is improving, and the quality requirement of products is becoming higher. They have paid more attention to the quality and the feeling of shopping rather than the price. The pursuit has ranged from the material aspects to sublimated spirit. However, there are so many problems of products quality in supermarkets, and these problems threat the personal property of customer. Through summarizing the quality problems, the problems in Lotus mainly indicated in four aspects: some products are over shelf-life, Identification of the goods does not conform to the state regulations, Add too many commodity preservatives or toxic substance, the environment of production and operation does not conform to the regulations. Aiming at these problems, the author put forward some constructive Suggestions. Lotus can solve the problem through government, suppliers, Lotus by carefully choosing suppliers, managing perfect quality system and strengthening/controlling internal supervision. Finally, guarantee the quality of the products by government regulations. Key words: supermarket; merchandise quality; quality management 目 录 绪论…………………………………………………………………………………1 一、卜蜂莲花连锁超市发展情况…………………………………………………1 二、卜蜂莲花连锁超市存在的商品质量管理问题及原因分析…………………2 （一）卜蜂莲花连锁超市存在的商品质量管理问题……………………………2 （二）卜蜂莲花商品质量管理问题的原因分析…………………………………6 三、卜蜂莲花超市提高商品质量管理的对策建议……