国立高雄应用科技大学观光管理系教学大纲-kuas.edu.tw.doc

國立高雄應用科技大學觀光管理系教學大綱 Teaching plan Course: 觀光餐旅消費行為 Consumer Behaviors in Tourism and Hospitality Class: 觀光管理系四觀三甲 Credit hour: two Obligatory subject Date: 2006.09-2007.01 Time: 10:10am ~12:00pm, Tuesday Place: Classroom middle 306, National Kaohsiung University of Applied Sciences Instructor: 李明聰助理教授 Ass. Prof. Ming-Tsung Lee Instructor Office: Room South 308, Department of Tourism Management, National Kaohsiung University of Applied Sciences Tel: 07-381-4526 Ex.7207 Fax: 07-383-8274 Office hours: On-line personal webs E-mail 1: tsungo@.tw E-mail 2: ming0222@.tw Skype: tsungo Yahoo Messenger: ming0222@.tw Microsoft MSN: tsungo@ URL 1: .tw/N_teacher/Ming_Tsung.htm URL 2: .tw/prof/tsungo/www Reading Material: Swarbrooke, J. and Horner, S. 1999. Consumer behaviour in tourism. Hutterworth Heinemann. Pizam, A. and Mansfeld, Y. 1999. Consumer behavior in travel and tourism. Hawork Hospitality. Mattila, A. S. 2004. Consumer behavior research in hospitality and tourism journals. Hospitality Management, 23:449-457. Moutinho, L. 1987. Consumer behaviour in Tourism. European Jouranl of Marketing, 21:10:5-44. Williams, A. 2002. Understanding the hospitality consumer. Elsevier Butterworth-Heinemann. Hanna, N., and Wozniak, R. 2001. Consumer Behavior An Applied Approach. Prentice Hall. 樓永堅、蔡東峻、潘志偉、別蓮蒂，2003，消費者行為，國立空中大學。 林靈宏，1999，消費者行為學，五南圖書。 榮泰生，1999，消費者行為，五南圖書。 漆梅君，2001，透視消費者—消費行為理論與應用，學富文化。 吳俊彥，2001，消費者行為，高立圖書。 Sequent Reading Papers Lalwani, A. K. 2002. Interpersonal orientation of spouses and household purchase decisions: the case of restaurants. The Service Industries Journal, 22(1):184-200. Park, C. 2004. Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea. Hospitality Management, 23:87-94. Knight, A. and Warland, R. 2004. The relationship between sociodemographics and concern about food safety issues. The Journal of Consumer Affairs, 38(1):107-120. Ness, M., Gorton, M. and Kuzenesof, S. 2002. The student food shopper, seg