体育休闲项目创新、传播及流行.doc

体育休闲项目创新、传播及流行 　　摘 要：对竞技体育项目进行软化、项目组合、科技介入、环境变换、游戏开发等而成为体育休闲项目是休闲时代的需要，对丰富体育休闲活动的内涵、提升质量和吸引力、创造休闲产业等具有重要意义。新的体育休闲项目需要通过学校体育教育、体育社团助力、商品流通、政府推广、国际文化交流等传播途径和民间口头传播、大众传媒等传播，才能实现其在一定条件下的空间传播。体育休闲项目的流行受自身文化内涵、技术和规则的难易程度、传播手段的合理性和时机的恰当性、爱好者的响应程度以及传统文化对它的接纳、容忍或抵制程度等因素的影响，其流行周期受不同文化类型对新兴体育休闲项目的排斥程度、新兴体育休闲项目的社会组织化程度和竞赛的成熟程度以及替代它的新的体育休闲项目文化强度等因素的影响 关 键 词：体育管理；体育休闲项目；体育传播 中图分类号：G80-05 文献标志码：A 文章编号：1006-7116（2017）01-0087-05 Abstract： Probing into leisure sports event innovation methods， including competitive sports event softening method， intrinsic sports event combination method， scientific means intervention method， activity environment transformation method， and folk game development method， is the need of sports development in the era of leisure， significant for enriching the connotations of leisure sports activities， enhancing quality and attraction， creating leisure industrial opportunities， etc. A new leisure sports event can realize its space communication under a certain condition only through such a way of communication as school physical education， sports association， commodity circulation， governmental promotion， international cultural exchange etc， or such a means of communication as folk oral communication， mass media， etc. The popularization of a leisure sports event is affected by factors such as its own cultural connotations， technical and rule difficulty， communication means rationality and timing appropriateness， the degree of fan response， the degree of its acceptance， tolerance or resistance by traditional culture， etc； its popularization cycle is affected by factors such as the degree of rejection on an emerging leisure sports event by different cultural types， the degree of social organization and degree of competitive matureness of an emerging leisure sports event， and the cultural strength of another leisure sports event that replaces it， etc. Key words： sports management；leisure sports event；sports communication ?谋局噬辖玻?休闲是对生命意义和快乐人生的生活实践和