多味多餐馆创业计划书.docVIP

单位代码级 学 学士学位设计 ? ? 重庆多味多餐馆创业计划书 ? ? 论文作者： 刘洋、钟远香 指导教师： 李 坤 学科专业： 工商管理 【S】 提交论文日期： 2015 年3月 9 日 论文答辩日期： 2015 年 4月 18日 学位授予单位： 重庆文理学院 ? ? 中 国 · 庆 20 With the progress and development of Internet technology, its more hasten is widely applied in the traditional industry, catering industry is also under the application of Internet technology and penetration, online order platform business model is increasingly prevalent, such as group purchase, micro marketing, meal points and public comments on the network channel, also is catering intelligent use of development gradually. Now due to the improvement of living standards, consumers choice of restaurants also produces change, according to related survey understanding, consumers tend to choose home soil vegetables style, and pay attention to the brand effect and green and healthy.This plan in the metro area in chongqing catering market, on the basis of the investigation and analysis of the research, choose to chongqing engineering vocational college teachers and students as our target market, and through the analysis of chongqing engineering vocational technical college campus dining environment and SWOTanalysis, make a suitable restaurant business model and marketing strategy. In a variety of products, a variety of flavor, a variety of choice as the concept of our stores, provides the main products of the winter and summer change features of the planning. At the same time, we will cooperate with chongqing engineering vocational technical college campus associations, promotion into the school. Through reasonable capital investment and financing plan, human resource management and characteristic service implementation restaurants strategic objectives. Keywords: More flavor restaurant，Diversified products，The Business plan  一、执行总结 （一）餐馆介绍 重庆多味多餐馆是位于重庆市江津区滨江新城南北大道，交通发达，环境优美，并与重庆工程职业技术学院毗邻。以“多种产品，多种味道，多种选择”的餐馆理念，提供绿色健康食材，致力于打造健康消费、舒适畅快的吃喝玩乐的场所，是一家充满艺术文化与现代气息相结合的餐馆。 重庆市江津区餐饮市场分