从翻译美学视角浅析英语化妆品广告的汉译.pdfVIP

zwwh@ ISSN 1009-5039 Overseas English 海外英语 Tel:+86-55165690812 从翻译美学视角浅析英语化妆晶广告的汉语 王格丽，张锦 (河南师范大学外国语学院，河南新乡 453∞0) 摘要:翻译美学是从美学的角度探讨翻译的一项活动，内容美和形式美是翻译美学的基本审美标准。出色的英语化妆品 广告都兼具形式关和内容美两大美学特征，并能在一定程度上达到内容与形式统一的和谐美。因此，在对英语化妆品广 告进行汉译时译者应尽量再现这些美学特征。该文章从实例中分析这些美学特征在不同汉译化妆品广告的再现。如此， 汉译化妆品广告才能被目的语受众广泛接受，刺激其购买欲望，最终促成消费。 关键词:翻译美学;化妆品广告;审美标准;内容美;形式美 中图分类号:H315.9 文献标识码:A 文章编号:1009-5039(2013)05-0126-02 A Study on Cosmetic Advertising Translation from the Perspective of Aesthetics WANG Ge-1i. ZHANG Mian (The Faculity oflnternational Studies, Henan Nornlal University , Xinxiang 453000 , China) Abstract: Aesthetic trans1ation is a kind of activity to study translation from the perspective of aesthetics. The beauty of form and content are its two basic aesthetic standards.Excellent English cosmetic advertisements are composed of two aesthetic characteris- tics , namely , the beauty of fornl and the beauty of content. And to some extent, making the two to fo口n a unified harmonious beauty. Therefore , the translator should try to reappear theses two aesthetic characteristics on the target text while trans1ating Eng lish cosmetic advertisements into Chinese.Only in this way could the target text be widely accepted by a large number of peop1e in the target language community. And then the consumer will go to buy the products advertised, which is the final goal of the advertisement. Key words: aesthetic translation; cosmetic advertisement; aesthetic standard; the beauty of form; the beauty of content 1 概述 2 审美