Stephen P Robbins 组织行为学精要.ppt

Chapter 1 Introduction to Organizational Behavior Essentials of Organizational Behavior, 8/e Stephen P. Robbins After reading this chapter, you should be able to: Define Organizational Behavior (OB) Identify the primary behavioral disciplines contributing to OB Describe the three goals of OB List the major challenges and opportunities for managers to use OB concepts Describe how OB concepts can help make organizations more productive After reading this chapter, you should be able to: Discuss why workforce diversity has become an important issue in management Explain how managers and organizations are responding to the problem of employee ethical dilemmas Discuss how a knowledge of OB can help managers stimulate organizational innovation and change A LOOK INSIDE: International Business Machines Corporation (IBM)  Background The so-called Computer-Tabulating-Recording component of the conglomerate grew quickly, and in 1924 the name changed to International Business Machines Corporation signaled a significant shift in focus. In the mid of 1960s. an outstanding success, the 360 system sealed IBM’s leadership in the computer industry. Some years later, the company went from literally being at the top of the world to fighting for its life. The fall of IBM, the giant of the computer industry for 80 years, is a classic story of strategy and organizational decline. The Times They Are Changing In the mid-1900s, IBM didnt change with the times. The company staked its claim in the world of multimillion-dollar mainframes, it was late getting into the personal computer market. The values that guided IBM and its mainframe leadership didnt work when IBM moved into the fast-paced, ever-changing, competitive world of personal computers. Its Not What They Did; Its What They Didnt Do Not taking advantage of a new technology the company itself invented in the mid-1970s. Its subsequent failure to grab a larger share of PC profits when it had the opportunity.