《经济学人》跨国公司在中国之一.PPT

Master Template A new environment A small consumer market A significant consumer market A large industrial market An accessible market Much better hard infrastructure Sophisticated telecoms network Improved transport network Both internal and external Improved soft infrastructure Improved international connectivity Domestic economic reform WTO entry MNCs go deeper Different FDI IT-related More than 60%of Taiwan’s IT production is made in China Capital-intensive industries Petrochemicals, semiconductor Service sectors Financial services, retail MNCs are important to China China is important to MNCs MNC attitudes to China Reporting lines 55% have direct access to the global board China is….. …..“critical to global strategy” - 50% …..“strategically important” - 41% CEO visits in last year 80% said global CEO had visited at least once The question of profitability MNCs are making money in China Car companies Amcham members But they are making more money from China Export base Global sourcing centre Addressing the market The competition Guanxi + Operating in grey areas + Official and unofficial protection + Access to cheap bank capital + Lack of corporate governance = PRICE!! MNCs - brand and marketing Going local Financing Borrowing from domestic banks Production Moving to cheaper areas inland Sales Increasing volumes to lower average costs Research and development Lower costs and local tastes Mergers and acquisitions Buying out joint venture partners Traditional MA Basic market access and expansion Stealing a march on foreign competition Eliminating local competition Acquiring new abilities Not mainstream yet Regulations, Corporate governance Price Persistent headaches China’s business environment Infrastructure and distribution Over-burdened physical infrastructure Transport congestion Electricity shortages Lack of sophistication Poor integration of different transport modes Regulations on distribution The way forward The east coast is bette