国际一流汽车厂家介绍系列 宝马汽车的介绍.ppt

Doug Bartow Vice President Paint BMW Manufacturing Corp. LLC Supply Chain Management in a Build To Order Environment The Vehicle Process at BMW BMW Group.Increasing Complexity in the Product Range Strategy. Build-to-Order Instead of Built-to-Stock Production and Supply Chain Process Manufacturing Adapting to change The Benefits: Who gains from it? Benefit Effects in Production and Supply Thank you for your attention BMW MC 17 May 2007 Page * BMW MC 17 May 2007 Page * ? 2007 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. ? 2006 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Doug BartowVice President, PaintBMW Manufacturing Co. Number of theoreticallypossible alternatives 1929 2003 1950 1970 1985 1940 Today: 1032 combinations Build-to-Order Build-to-Stock Sale from stock Customized vehicle BMW optimizes its Built-to-Order strategy Advantages of build-to-order compared to build-to-stock higher level of customer satisfaction due to personalized equipment better inventory management leading to less sales incentives increased vehicle equipment contingency reduction of capital commitment costs Customer Storage Production Production Customer Customer Unpredictable MarketsPreparing our processes, our people and our supply chain to be flexible Process Monitoring and Target Control Distribution Process and Hand-over Sales Processes and Online Ordering Production- and Supply- Processes Dealer Sales System Production System Sales System Dealer Planning Dealer order Purchasing Logistics Production Distribution Hand-over Ordering Delivery Process Chain Parts Call-off Horizon Long term requirements go out as forecasts – sent weekly to Suppliers Short term requirements within 3 week window start to have specific orders assigned – sent weekly to Suppliers Sequence requirements are generally sent in daily packages, but can be sub-daily depending on Supplier based on trigger signals in the p