国际一流汽车厂家介绍系列 英菲尼迪的介绍.ppt

Our next new market is Western Europe. This is the ultimate test for any luxury brand and we are not taking the challenge of entering the world’s most demanding automotive market lightly. We are committed to bringing something new to Europe’s premium market through unique, innovative product offerings and superior customer service. Our strategy, which you will hear more about as we get closer to our launch there, is to go step-by-step, through a limited and exclusive distribution network – building the brand through the reputation of our products and our dealers. Though nearly 20 years old in the U.S., we’re still a young brand globally and we must create strong long-term demand – as we simultaneously enlarge our product portfolio and our geographic range in the short term. We are giving our dealerships the time and support to develop and grow their customer base, so they can concentrate on providing the best possible luxury ownership and service experience – something we take for granted here in North America. You can’t build long-term demand by taking shortcuts in customer service or product quality. The other critical requirement as we expand into new markets is an enlarged product and powertrain range. Infiniti will continue to offer unique models and technology throughout our line-up – the G Sedan and Coupe, QX, M, the new EX and upcoming next-generation FX. Not all Infiniti models are, or will be, sold in all markets, as we strive to offer the models that are most appropriate for each region and its customer needs. Expanding markets and sales also are fueling the development of new products, technologies and powertrains. Since each market tends to have different product preferences, you can’t just take U.S. product lineup and call it global. We are making a large RD investment to adapt and develop vehicles according to world customers’ demanding tastes, driving conditions and regulations requirements. For example, to fully compete in Western Europe you