如何运营奢侈品品牌.ppt

* There is a necessity of a general improvement of production to satisfy Chinese customers and attract them to purchase, rather than let them splurge in foreign luxury brands. * * New young Chinese designers will first work and learn from Western brands, before develop globalized big local luxury brands. Around 30 years ago, we saw the first Japanese creative people moving to the western world, either to create the own brands or be the head designers of big names. I’m convinced it will be the same for China. * * 中国国内需求的发展 中国应该停止模仿，应该基于自己的历史和创造力来创造自己的奢侈产品 * 中国国内需求的发展 中国新一代年轻人的创造力 * 结论 中国的奢侈品需求将越来越大，但是奢侈品牌还没有抢到自己应有的那份蛋糕，因此仍然有大量的机会。 * * * I have been working in the business of luxury goods for more than 35 years. Having spent more than 25 years in Hong Kong, I have a special relationship with Asia and understand its complex luxury market, with all its challenges and opportunities. As the former CEO of Richemont Asia Pacific, one of the worlds leading luxury groups, I have worked closely with some of the most prestigious names in the business, including Cartier, Van Cleef Arpels, Piaget, Vacheron Constantin, Alfred Dunhill and Jaeger-LeCoultre, to name a few. I arrived in HK to develop Cartier in the 1970s, taking it from a relatively unknown brand with just a few boutiques, to the leading international luxury brand we know today. I am currently an advisor to several local luxury groups, and also sit on the Board of Directors of several companies. I saw the development of the luxury business of the 40 years. * We can’t talk about the luxury business today, if we do not analyse what happen in the last 40 years. Before luxury was exclusive productions made by a “maison”, an family owned artcrafts business, devoted to the wealthiest people who buy their production. * The industrial revolution, the improvement of techniques, exploration and colonial adventures brings exotic precious materials, allows the beginning of tourism. New brands are established, espe