实用外贸英语3.ppt

Unit One Establishing Trade Relations Establishing Trade Relations In foreign trade activities, the wise businessman knows that he should have extensive business connection to maintain and expand his business with others. Therefore, the establishment of business relations is one of most important undertakings in the field of foreign trade. 在对外贸易活动中，精明的商人懂得，要保持和扩大业务就要有广泛的业务关系。因此，建立商业关系是外贸领域里极为重要的一项工作。 Generally speaking, the main procedures of entering into business relations are as follows: 1. To obtain the desired name and address of the company. 2. To write some letters to the parties concerned. 3. To make status inquiries on the company. 4. To make a final decision. 一般来说，建立商业关系的主要步骤如下： 1. 获得公司的名称和地址 2. 向有关方面发函 3. 对该公司进行资信调查 4. 作出最终决策 In foreign trade, when a newly established company or a certain corporation with a longer history wishes to open up a market to sell something to or buy something from other firms, the person in charge should first of all find out whom he is going to deal with. Such information can be obtained through the following channels: 在对外贸易中，当一家新成立的公司或某家历史较长的公司想在国外开拓市场，以便向其他公司销售某些商品或购买某些商品时，该公司的主管人员应该首先查明将与哪些公司做生意。此种信息可以从以下渠道获得： Channels Banks _ they are always ready to supply the names and addresses of exporter/importer in their respective cities. 银行 Chamber of Commerce 商会 The Chinese Commercial Counselor’s Office in foreign countries 中国驻国外商务参赞处（商务代表处）. Trade Directory 贸易商行名录 Advertisement 商业广告 Friends in Business Circles 生意圈的朋友 Trade shows, Fairs and Exhibitions 贸易展销会，交易会，展览会 Business House of the same trade 同业商行 Consumers’ organizations 消费者组织 Libraries 图书馆 Internet 互联网 As for libraries and internet, they are available for our information collection. There is nothing quite as wonderful as a well-stocked, well-run library. They are without doubt the most effective source of information you can find. Wherever you find them, they’ll contain a whole host information sources. Reports, Surveys，Lists, Tes