植入Farmigo城乡互助农业模式优化.PDF

第31 卷第1 期 系统工 程 学 报 Vol.31 No.1 2016 年2 月 JOURNAL OF SYSTEMS ENGINEERING Feb. 2016 植入Farmigo的城乡互助农业模式优化 , 邵腾伟 , 吕秀梅 (1. 重庆工商大学财政金融学院, 重庆400067; 2. 重庆市农业投资集团, 重庆400015) 摘要: 构建消费者通过Farmigo聚合与小农户通过合作社联合的以销定产直通车模型, 对植入Farmigo前后城乡互助 农业的产品价格水平和消费者黏度进行了对比分析与实例验证. 研究表明, 由于产销规模化直接对接, 城乡互助农 业植入Farmigo后的生产者产品卖价更高且销量更大, 消费者产品买价更低且消费者黏度明显提升, 生产者和消费 者都实现了Pareto 改进, 从而使过去只能小众化的城乡互助农业得以借助电商渠道大众化推广. 关键词: Farmigo; 城乡互助农业; 模式优化 中图分类号: F325.2 文献标识码: A 文章编号: 1000−5781(2016)01−0024−09 doi: 10.13383/ki.jse.2016.01.003 Optimization of the mode of CSA by implanting Farmigo Shao Tengwei, Lu Xiumei (1. School of Finance, Chongqing Technology and Business University, Chongqing 400067, China; 2. Chongqing Agricultural Investment Corporation, Chongqing 400015, China) Abstract: The paper establishes a theoretical model for consumers aggregated by Farmigo and farmers al- lied with cooperative to ensure consumers can buy agricultural products from farms directly. It then makes a comparative analysis and an example verification to compare the product’s price level and the consumer vis- cosity of community supported agriculture(CSA) on whether to implant Farmigo or not. The results show that both farmers and consumers realize Pareto improvements by implanting Farmigo to optimize CSA, because the direct docking between production and marketing by a large scale makes not only the farmers’ selling price higher and the sales volume larger but also the consumers’ buying price lower and the consumer vi