森林河趣那主题公园手绘视觉元素的应用设计.pdfVIP

摘 要 摘 要 在物质需求得到高度满足的当今社会下，越来越多的人对精神生活的追求变得更 加迫切。近年来我国出现了许多生态农业观光主题公园，为人们的业余生活提供了一 抹绿色，但是各个企业对于自身的视觉形象并不关注。随着品牌意识的深入，企业为 了能够给消费者提供更好的服务，提高自身企业的认知度，越来越注重自身企业形象 设计。 本文通过一下几个部分进行论述：（一）森林河趣那主题公园项目介绍，（二）主 题公园品牌定位及理念分析，（三）主题公园手绘视觉元素提炼，（四）视觉元素应用。 通过对“森林河趣那主题公园”的视觉形象系统的设计，使其品牌理念得到充分 地展现，提升了品牌形象，对企业的发展起到了积极作用。 关键词：手绘元素 视觉元素提炼 品牌理念 亲近自然 I Abstract Abstract Whilst the publics material demands are highly satisfied, there is growing pursuit for spiritual demands. With this background, many agriculture theme parks were developed recent years, providing opportunities of being close to nature and environment. However, the visual image are sometimes not valued due to companies ignorance. But with growing realizing of the importance of the brand, companies pay more attention to their visual image design to raise companies reputation. This paper elaborates with several chapters as follows: the introduction to the QUNA Theme Park Project, the brand positioning and philosophy analysis, the extraction of hand drawing elements for the theme park and application of the visual elements. With the design of Visual Identity of QUNA Theme Park, the brand philosophy is fully interpreted and the brand position is elevated, which demonstrates great help to the development of the company. Key words: Hand drawing elements visual elements extraction brand philosophy being close to nature II 目 录 目 录 第 1 章 森林河·趣那主题公园基本信息概述 1 1.1 森林河趣那主题公园项目基本信息 1 1.2 项目命名释义 1 1.3 生