概念整合理论对广告语中汉语熟语翻新的认知阐释.pdfVIP

TABLE of CONTENTS 摘 要 I ABSTRACTII Chapter One Introduction 1 1.1 The Significance and Purpose of the Study 1 1.2 Data Collection and Methodology of the Study 2 1.3 Framework of This Thesis 2 Chapter Two Idiom Renovation in Chinese Advertisements 4 2.1 Definition of Idiom Renovation 4 2.2 The Classification of Idiom Renovation in Chinese Advertisements 4 2.2.1 Original Citing 5 2.2.2 Deformation Citing 6 2.3 Summary 7 Chapter Three Linguistic Approaches to Meaning 8 3.1 Referential Approach 8 3.2 Structuralist Approach 9 3.3 Cognitive Linguistics 10 3.4 Summary 11 Chapter Four Mental Space and Conceptual Integration Theory 13 4.1 Mental Space Theory 13 4.2 Conceptual Integration Theory 14 4.2.1 Conceptual Integration Network 15 4.2.2 Optimality Principles 18 4.2.3 Types of Conceptual Integration Networks 19 4.2.4 Ubiquity of the Theory 22 4.3 Summary 22 Chapter Five Conceptual Integration Network of Idiom Renovation in Chinese Advertisements 24 5.1 The Application of the CIT in Idiom Renovation 24 5.1.1 Input and Generic Spaces 24 5.1.2 Mapping and Projection 25 5.1.3 Blending and Emergent Structure 25 5.2 Case Study in Networks 27 5.2.1 Case of Single-Scope Network 27 5.2.2 Case of Double-scope Network 33 5.2.3 Case of Multiple-scope Network 36 5.3 Summary 40 III Chapter Six Conclusions 42 Acknowledgements 44 References 45 Appendix 48 IV Chapter One Introduction 1.1 The Significance and Purpose of the Study Idiom renovation is one of the