会展英语Unit_2_Exhibition_Promotion_and_En_.ppt

Part I Organizer’s Diary During this period, I will: promote a new show to exhibitors; design a prospectus for the trade show; call the Manager of AsiaWorld-Expo to book a venue; call the Sales Manager of Desheng to promote the show. I. Lead-in Practice Task 2 Brainstorming: Discuss the advantages and disadvantages of the ways of trade show promotion with your partners based on Task 1. I. Lead-in Practice I. Lead-in Practice II. Reading visibility: n. degree of exposure to public notice 能见度；可见性 showcase: v. to exhibit, especially in an attractive or favorable aspect 展现，展示 prospectus: n. a formal description for a (proposed) business enterprise 说明书；展会说明书 II. Reading II. Reading II. Reading II. Reading II. Reading II. Reading II. Reading II. Reading III. Sample Study Exhibition prospectus is a written statement that gives the general information about the coming fair. It generally includes the following key elements: title of exhibition exhibition details: date, venue, admission features/advantages of the event categories of products buyers’ comment exhibitors’ comment successful stories of past exhibitions floor plan of the exhibition venue contact information III. Sample Study III. Sample Study III. Sample Study III. Sample Study IV. Situational Dialogs IV. Situational Dialogs IV. Situational Dialogs ground-level: 单层地面；地水准面 column-free: 无柱式（设计） on demand: 一经请求；承索 configuration: 结构；布局 arena: 竞技场；舞台；展馆 acoustic paneling system: 音质系统 modular seating system:组合式的座位系统 star-quality backstage facilities: 星级后台设备 IV. Situational Dialogs Task 3 Work in groups. Act as Chris Davis and Sally Thompson and role-play the dialog. IV. Situational Dialogs IV. Situational Dialogs IV. Situational Dialogs IV. Situational Dialogs Yellow Page:黄页(电话)查号簿(美国按行业、职业分类的部分常用黄色纸) prospective: 预期的，有希望的 exposure:曝光：在公共场所或新闻媒介露面 alliance: 联盟；结盟；联系 marketing executive：销售经理；销售主