出版产业化视角下图书编辑面临的困境及对策.pdfVIP

Vol.27 No.3 第 27 卷第3 期 商洛学院学报 2013 年6 月 Joumal of Shangluo University Jun. 2013 出版产业化视角下图书编辑面临的困境及对策 范莎莎 〈陕西师范大学新闻与传播学院，陕西西安 710062) 摘要:随着出版社转企改制的逐步完成，我国出版业的经营形式也由传统模式转向现代 产业化模式，图书编辑的主体性角色也随之转变。基于出版产业化的大背景，通过对传统图书 出版业所面临的产业化环境分析提出图书编掉在价值观和导向、产业化编辑职业角色、资源 整合上和奖罚淘汰机制及业务交流上存在的困晶，由此提出图书编得走出这些困境的策略:坚 持弘扬主旋律，提倡多样化，传播社会主义核心价值观;实现身份功能的转变，从单一职务转 向多重身份，从幕后走到台前，要有超前意识;具备良好的资源整合能力，是应对产业化的通 行证;在业务技能上做到内部培训为主，外部积极交流为辅，并完善美罚机制，鼓励竞争。 关键词:图书编辑;主体;出版产业化 中固分类号:G238 文献标识码:A 文章编号:1674-∞33(2013)03-0068-05 Plight and Opportunity:Book Edtiers Faced in the Prospective of Publication Industralization FAN Sha-sha (School of Journalism and Communication, Shaanxi Normal University, Xi.阻， Sh嗣nxi 71∞62) Abstract:With gradual completion of shift of press to coperation，也e operation pattern of publishing industry has changed from the traditional managementωthe industrialization management and the role of book editors entity have to change. On basis of the publishing industrization，也e paper researches the current situation of our book industry by analysis of traditional library publishing market share, presenting book editors in value and guide, professional roles , integration of resources , rew町d and punishment elimination mechanism and business exchanges. 币ley should be responsible for promoting the theme , enco山aging diversity，spreading 毗ialism core values , and transformi吨 identity function , from monopoly position to multi -identities,from behind to 企ont.They should have advanced consciousness,the ability for integration of reso山ces， it is a better p.臼s to face the industralization. Book editor百 should