康耐尔大学外特教授人大演讲suoxie.ppt

Competitive Advantage Through HR What is Competitive Advantage and Sustainable Competitive Advantage? 什么是企业的竞争优势和可持续的竞争优势？ How Does HR help build them? 人力资源部门如何帮助企业获得这些优势？ How Can We Demonstrate Empirically the Value we Create through Driving Business Performance? Value, Rareness and Imitability西南航空公司靠的就是人力资源的价值、稀缺和不可模仿性获得了很好的生产率 Southwest Airlines Compensation at mean of industry Turnover significantly lower than industry Top ten companies to work for Productivity - 81ee’s/aircraft vs.134 2.2 ee’s/1000 passengers vs. 4.2 * * Patrick M. Wright Professor and Director, CAHRS HR and Sustainable Competitive Advantage (VRIO Framework) 人力资源分析构架 How do we drive SCA with HR Practices? The Question of Value：价值问题 The Question of Rareness：稀缺性问题 The Question of Imitability：不可模仿性问题 The Question of Organization：组织性问题 The Question of Value Does our HR system provide value, and is it greater (Revenues-Costs) than competitors. 我们的人力资源系统如何比竞争对手提供更好的成本收益比例？ How do we drive cost reduction in HR? 人力资源的成本如何得以降低？ How do we drive revenue enhancement in HR? 人力资源系统如何增加收益？ HR and Value at Fed Ex 联邦快递公司的人力资源体系和价值 If a resource or activity is not valuable, to have it or engage in it results in a competitive disadvantage. 如果一种资源或活动没有价值，获得这种资源或者参与这样的活动只能获得竞争劣势； If a resource or activity is valuable, it might only result in competitive parity. 相反，企业可能获得竞争优势。 The Question of Value (cont’d): The Question of Rareness How many of our competitors already possess this resource or capability or are engaged in this value creating strategy? 有多少对手拥有这样的能力？ Common Resources are a Source of Competitive Parity 普通资源是竞争差异优势的一种来源 Common Does Not Equal Unimportant 普通不等于不重要 Valuable and Rare Resources are at Least a Source of Temporary Competitive Advantage. 价值性和稀缺性至少是企业获得持续竞争优势的一种来源 The Question of Imitability Do firms without this resource or capability face a cost disadvantage in acquiring or developing it? 对那些不拥有这些资源和能力的竞争对手而言，他们是不是要费很大的代价才能获得这些资源和能力？ Performance in the “five f