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1《广告文案写作》教学大纲3165(国外英文资料)
1《广告文案写作》教学大纲3165(国外英文资料)
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An outline of the course syllabus for the writing of advertising writing
Course number:
03035
Application: advertising
The total number of hours:
64
In school, in theory:
32
school
Experimental classes:
32
school
Total credits:
3
Reference material: the writing of advertising copywriting was published in the early years of the education press
AD copy
LeJianFeng
Shanghai peoples art press
2009
years
6
month
Creative tutorials on advertising
Shen hong Peking University press
2008
years
10
month
A course description
This course is a compulsory course in advertising, and in my sophomore year, I will open the course for all students majoring in advertising. The course is first and foremost
The basic meaning of advertisement writing case is explained, so that students can have an overview of the connotation of the advertising copy, and understand that the copywriting is one
What is the job and what role to play in the overall advertising campaign. And then from a strategic point of view, its different to the students
The characteristics of media advertising and the method of creation, which highlight the influence of online media on the writing of advertising copywriting,
In order to make students understand the basic writing ability of copywriting, it is more important to understand the characteristics of the advertising document in the Internet era and master its creation
Methods. On top of this, distinguish between different advertising objects, such as common products, enterprises, services, and public interest, etc
To start, teach and hone the students writing methods, and train the students to write the more mature advertisement.
Second, study time distribution
chapter
time
mark
The topic
Theory class hours
Experimental classes
To prepare
note
The first chapter
The first chapt
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