LOGO设计理念与思路(国外英文资料).doc

LOGO设计理念与思路(国外英文资料) Brand club To build the top-level planning alliance in China Brand planning marketing design Invite you to join us: LOGO design concept and the idea of the design theory of 2008-06-02. What is a logo (logo) Symbol, logo, trademark (logo) is the product of the modern economy, it is different with the imprint of the ancient and modern logo is bearing the weight of the intangible assets of enterprises, is the enterprise integrated information transmission medium. Mark as enterprise CIS strategy of the main parts, in the corporate image transfer process, is the most widely used, the highest frequency, but also the most key elements. Enterprise strong overall strength, perfect management mechanism, high-quality products and services, are culvert is in mark, through continuous stimulation and repeated characterizations, deep in the hearts of the audience. Logo will be specific things, events, scenes and abstract spirit, idea, fixed direction through the special graphics, make people see the logo in the logo at the same time, the natural production of lenovo, and on the enterprise identity. Mark (logo) closely related to the enterprise the management, the logo mark is the enterprise daily business activities, advertising, cultural development and foreign exchange indispensable element, it along with the growth of the enterprise, its value is also growing, it has been asserted: even if a handful of torches coke burns all the assets, Coca-Cola with its trademark, you can back up. As a result, a long-term perspective of enterprises, attaches great importance to logo design at the same time explore the effects of mark, at the beginning of the business, good logo design is the main carrier of the accumulation of intangible assets in the future, if there is no can objectively reflect the spirit of enterprise, industry characteristics, modelling beautiful symbol of science, such as enterprise development, the change adjustment, will cause unnecessary waste an