MI BI VI CIS(国外英文资料).doc

MI BI VI CIS(国外英文资料) VI design? Give you some information first! What is the VI? To understand this problem, you must first understand what CI is! So what is a CI? The concrete component of CIS: the idea identifies BI: behavior recognition VI: visual recognition What is a CIS? CIS is an acronym for the Corporate Identity System, which means Corporate image recognition System. In the 1960s, americans first proposed the concept of CI design. It is said that IBM is a pioneer in this regard. CIS main meaning is: the enterprise culture and management idea, unified design, use of integral expression system (especially visual expression system), convey to the enterprise and the public, make its produce consistent identity to enterprise, to form a good corporate image, finally promote the sales of enterprise products and services. The significance of the CIS Internally, the enterprise can through the CI design for the office system, production system, management system and marketing, packaging, advertising and other promotional image form specification design and unified management, thus arouse the enthusiasm of the enterprise each staff and the sense of belonging, identity, can make each functional departments in all its duty and effective cooperation. Abroad, through the integration of the symbolic form to the unique image of enterprises, to facilitate the public to identify, agree with the corporate image, promote the enterprises to promote the product or service. The specific components of CIS Yamada, a well-known Japanese CI expert, believes that CI contains the following two aspects: First, CI is a kind of activity that is clearly cognizance of enterprise concept and enterprise culture. Second, CI is a tool for communicating enterprise concepts and corporate culture with signs and standards. In other words, the CI system is composed of three aspects of MI (the concept of Mind Identity), BI (Behavior identification Behavior Identity), VI (Visual Identity Visual Identit