VP的定义和目的(国外英文资料).doc

VP的定义和目的(国外英文资料) The definition and purpose of VP * the VPs definition: VP is a visual presentation strategy that appeals to customers eyes * VP principle A. highlight the value of a product B. the product is the main character The supporting actor will play the leading role D. Easy to understand the ways of display Sales are indicators of customer support * the purpose of the VP VP is the necessity of visual appeal proposal in order to make customers happy to the mall shopping. Store design and merchandise should be completely let customers can see and within easy reach, allows customers to stay in the store over a long period of time. As far as possible the results will certainly to store sales, make customers, make store concept and brand concept penetration into the mind of the customer. * VP practice and propulsion Visual proposals for color themes Color is the basic element for the VP. Is easy to accept the customers, for customers to the highest practical results. According to the MD commodity plan, can set a theme color every week, to match the shop overall quality is unified feeling. Can realize various sales period thematic, let shops often full freshness. So thoroughly implement the theme color of each commodity planning period set is very effective and very important. * Coordinate the overall composition of the product Mainly is to promote new life commodity scenario proposal. The goal is to promote new life consumption idea, let all of the daily life of the consumer need proposal all commodities and service concept spread. Store the VP mainly shows the popular new style of women clothing, handbags, shoes and other goods, or is the kitchen supplies and food. * combine the clothing, business attire, or the party and other conceptual outfits together to make the beautiful design proposal = VP * store stores are made up The tasks of three important areas A. AISLE is the channel. The area closest to the channel in the store. The distribution and display of