中石化润滑油公司品牌管理(国外英文资料).doc

中石化润滑油公司品牌管理(国外英文资料) In this paper, by york0823 contribution Sinopec oil company brand management system (draft) General part B B - 1-1.1 - management system make the reasons In order to standardize China petrochemical corporation (hereinafter referred to as company or company headquarters) of the VI management work, to guide the scientific use of company VI system, implementation company VI system used in the activities of the maximization of the efficiency and effectiveness in combination with the practical situation of the company, formulate the measures. B - 1.2 - scope of application This method is suitable for lubricating oil company, various functional departments, various operating terminals, each product level and service level, and the units at all levels of affiliate products/service units subordinate units (hereinafter referred to as company). Management system B B - 2.1-2 management system management mode of a. company VI system for the management mode of two level responsibility system, the unified management by the lubricating oil company headquarters, the company belongs to the unit responsible for grading. B. company headquarters management to functional departments, the product/service level, various functional departments, products/services layer surface to specify a lead, and by the specialist is responsible for this unit VI management. C. the internal functional departments and product/service level, according to the management layers, layer upon layer is responsible for, by various products/service level specified duty department, the specialist is responsible for this unit VI management. B - 2.2 responsibility department set a. VI management duties by the general manager of the lubricating oil company headquarters office brand department (hereinafter referred to as the agent department) is responsible for, clear his/her duties for the department. B. company subordinate units of the VI management responsibility department designated by the var