中粮：超越数字营销战企业(国外英文资料).doc

中粮：超越数字营销战企业(国外英文资料) ??? this is a fully tap the micro-blog media characteristic and value, emphasize the user experience and clever attempt into the success of COFCO brand gene. In this kind of thinking under the guidance of micro-blog information fragmentation gathered into a sound: a better life. ??? in the near future, when we put this case out again, may find that it is no longer so fresh and creative, it is no longer a large number. But is such a case, is destined to make a lot of marketing impression. If this is a new media marketing book in the world, because it will create a successful micro-blog marketing model is not one. ??? this is the case during the Expo COFCO group and Sina micro-blogs good life @ COFCO project. From planning to implementation, which lasted 7 months, across the spring and autumn season three, directly involved in the activities of 5 million 60 thousand users, more than 10 million active users to send activities related to micro-blog. The official micro-blog account COFCO good life is the number of over 240 thousand fans, the largest number of fans during the event, the fastest rising companies micro-blog. As of early December 2010, the good life @ COFCO project won the 2009-2010 Chinese most influential Internet Advertising Award, 2010 China innovation marketing case award. ??? however, in the view of create better life @ COFCO project team, digital and awards is not commendable. The important thing is that this is a time to fully tap the micro-blog media characteristic and value, emphasize the user experience and clever attempt into the COFCO brand gene. In this kind of thinking under the guidance of micro-blog information fragmentation gathered into a sound, beautiful life. He Dan said cofco. ??? a winter afternoon in 2010, reporters saw the main team life @ COFCO project in Beijing, listen to them on how micro-blog in such a highly personalized platform, brand guide thousands of consumers to share memories of the past, now, future